SMARTLABEL: FOOD INFORMATION AT YOUR FINGERTIPS
With the SmartLabel™ initiative, everything you could ever want to know about some of your favorite Unilever food is now just a click away. Whether you just want a little more information about what’s in your food, or are looking for something specific like whether or not food contains GMO-sourced ingredients, our goal is to help you make nutritious and educated choices.
With all of the options for food and drinks today, everyone wants to know what’s in their food.
But it goes beyond what’s in it: people are also interested in where the ingredients come from, and how the final product was made.
That’s why Unilever is happy to announce we’ll be utilizing SmartLabel™ for all the products in our family of brands to make accessing all the information you could want easier than ever.
SmartLabel™ is a system for discovering detailed information about your food in a quick, easy way. Besides displaying nutritional information and ingredients in an easier-to-read way, you can also find allergens, GMO information and any third-party certifications like Kosher certification, organic, cage-free or gluten-free.
You can even find the growing method and country of origin for key ingredients, all displayed in a consistent, accessible layout on your smartphone or computer:
You can find all our Foods and Refreshments products that use SmartLabel™ here.
All of our brand websites also have links to SmartLabel™ for specific product information. Not only do our food and drinks like Knorr®, Hellmann’s® and Lipton Tea® use this technology, but also our personal care brands like Simple Skincare®.
With our commitment to transparency, SmartLabel™ is a great way to inform our customers about Unilever products. We know our products are used by more than 2 billion people every day, so we try to offer a wide variety of options to meet everyone’s needs – whether it’s organic, gluten free, non-dairy, no sugar added, foods made with cage-free eggs or foods made with and without (PDF | 272KB) GMO-sourced ingredients.
We’re always striving to provide nutritious, tasty foods, and all of the information you want about the brands you love.